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Target your ICP. Prove your ads work.

Primer unlocks B2C ad channels for B2B marketers with precision targeting and next-gen measurement.

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Trusted by world-class marketing teams at

Smarter Targeting

3-5x better match rates (vs CSV uploads)
ICP-accurate filters from Primer’s database, your CRM + website de-anonymization
Expanded reach beyond LinkedIn

Learn more about Primer Targeting

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Next-Gen Measurement

Website de-anonymization (companies + contacts)
Holdout groups to prove lift
Cross-device conversion captured

Learn more about Next-Gen Measurement

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The world of advertising wasn’t built with B2B in mind. Primer changes that by unlocking new channels and making existing ones more efficient.

First through ad targeting. Next through measurement & recommendations. Finally, through more channels than digital ads.

Made for modern B2B marketers

Demand Gen Leaders

Show impact of ad spend on pipeline.

Growth Marketers

Expand reach beyond LinkedIn’s limits.

Provide sales aircover with account-based targeting.

Build, Launch, Measure, Repeat

Build audiences

- Use Primer’s B2B database + your CRM or website traffic.

Sync to ad platforms

Push directly to LinkedIn, Meta, Google, Reddit, DV360, and more.

Measure results

See company-level visits, conversions, and incremental lift.

Stop wasting ad spend. Start proving impact

Create a free account and start testing

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