Unlock 5x better audience match rates without cookies. Primer's identity resolution gives B2B marketers the power to reach their ideal customers on Facebook, Instagram, Google, YouTube, and beyond—eliminating wasted spend.
iOS updates and restrictive browsers are weakening Facebook, Google, and LinkedIn pixels and targeting. Tracking visitors and attributing results accurately has become a struggle.
2
Going Beyond LinkedIn and Google Search Often Fails
B2C ad channels like Facebook, YouTube, and display ads drive too many junk leads. Their built-in targeting isn’t designed for B2B, leaving you with poor results.
3
Custom Audiences Could Work But Get Low Match Rates
Uploading lists to Facebook and Google result in low match rates. Without personal emails, you can't effectively match B2B decision-makers to these platforms. Primer provides the identifiers you need.
One product that lets you target your ICP everywhere
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience.
"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."
Colin Kim
Performance Marketing
Higher
lead qualification rate
Decreasing
cost per qualified lead
Unlocking
leads from Meta
"Primer has been crucial to effectively reaching our ICP and target lists with confidence and ease, especially on B2C channels like Facebook. Not to mention, they have the highest match rates in the game. The days of black box targeting are finally over!"
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