Fill the Funnel—Not With Junk

Feed Google, Meta, and LinkedIn pure ICP and anti-persona signals to drive demand, halve CPL and double qualified-lead rate. Check out the Plays below.
Start Free TrialGet Demo
Book a demo
Try for free
Trusted by Leading PLG & PLS Teams
ChartHop bold white logoSnorkel uncolored logo | Growth marketers powered by PrimerChartHop bold white logoSnorkel uncolored logo | Growth marketers powered by Primer

4 Demand Gen Challenges Primer Helps Solve:

1
Runaway CPL on paid social
LinkedIn and Search shouldn't be the only channels. They're expensive.
2
“Spray & pray” targeting on Google & Meta
Relying purely on Meta or Google's algorithm drifts too much into cheap but worthless clicks.
3
Retargeting pools have drastically shrunk
Privacy is here to say. Pixel-based retargeting is more and more limited (thank you Safari/Firefox).
4
Ad platforms overestimate their success
Topline CPL looks fine within the ad platform, but true qualified cost is brutal.

Demand Gen Play Library

Choose a proven play — net-new leads, CPL cuts, or retargeting lift — and launch it in minutes.
Play
Funnel Stage
Why It Matters
Google Demand Gen / Discovery
Funnel Stage
Top
Why It Matters
Qualified reach on YouTube Shorts, Discover, Gmail
Funnel Stage
Top
Why It Matters
Cheap CPM lead gen with high match
Funnel Stage
Top
Why It Matters
Remove junk clicks, keep scale
Funnel Stage
Top
Why It Matters
Feed Google automated ML cleaner signals
Funnel Stage
Top
Why It Matters
Senior-persona accuracy on LI
Reverse-IP / Real-Time Retargeting
Funnel Stage
Middle
Why It Matters
Retarget & bring back anonymous visitors fast
Funnel Stage
Middle
Why It Matters
Exclude non-ICP traffic from retargeting campaigns
Funnel Stage
Middle
Why It Matters
Block log-ins & job seekers
Funnel Stage
Bottom
Funnel Stage
Ad air-cover between SDR touches
Funnel Stage
Bottom
Funnel Stage
Turn demand gen into revenue marketing

It’s surprisingly simple to scale
paid demand without scaling junk

Most Demand GEN teams feel limited to two channels — LinkedIn & Search.
Primer improves those and opens new possibilities.
ICP-Only Targeting
Feed Google Demand Gen, Reddit, Meta Lead Ads, and LinkedIn Lead Gen an audience that looks exactly like your best customers.
Anti-Persona Safeguards
Build and apply exclusion lists for students, <50-employee firms, and job-seekers—so algorithms never wander into cheap but worthless clicks.
CRM Retargeting, Built-In
Stream MQLs & SQLs into always-on retargeting pools to lift demo show rates and pipeline velocity.
Qualified-Lead Lift, Proven
See CPL, Form-Completion, and Qualified-Lead Rate vs. a hold-out—kill waste and prove the impact of mobile-first channels.
Benefits
Quality-First Reach
Your ads only serve to decision-makers who can buy.
CPL Cut in Half
Block students & hobbyists before they click.
Conversion Lift Proof
Built-in exposed vs. hold-out analysis shows incremental.

Customer testimonial:

“Primer lists dropped our CPL from $148 to $83 and doubled qualified-lead rate.”

VP Growth,
Series-C FinTech

Reach your B2B buyers
across every channel

Try for free
Copyright © 2025 Primer Labs, Inc.
All rights reserved.
contact@sayprimer.com
2 Embarcadero Ct, 8th floor,
San Francisco, CA
Consent Preferences
Security
Home
PricingLog inTry for freePrimer for Agencies
Use Cases
Google pMaxBranded SearchCRM RetargetingLinkedIn EfficiencyMeta Lead GenOthers
Resources
BlogGuidesVideosFor AgenciesHelp Center
Company
About usCareers
Terms
Privacy PolicyTerms of serviceCCPA Policy
White X-cross mark icon | Primer video guides