Attract Higher-Value Users—and Convert Them Faster

Build ICP and anti-persona audiences once, sync them to Meta, LinkedIn, and Google, and watch free-to-paid and cross-sell rates rise. See the Plays below.
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4 PLG Challenges Primer Helps Solve:

1
Sign-up quality skewed low
Advertising on B2C channels often brings in students, small hobby teams.
2
Mobile channels (Meta, YouTube Shorts, TikTok) need personal emails;
B2C channels that have reach don't work with work emails alone.
3
Pixels can’t tell free-tier from paid users
Minimal control over pixel retargeting makes cross-sell ads miss and waste spend.
4
Hard to tie ad exposure to product events
Proving incremental impact of advertising is very challenging.

PLG Play Library

Pick a play — drive high-value sign-ups, speedy upgrades,
or expensive nudges with a few clicks.
Play
Funnel Stage
Why It Matters
Box in Meta Lookalikes
Funnel Stage
Top
Why It Matters
Apply constrains to improve lead quality
Funnel Stage
Top
Why It Matters
Cheap CPM upgrade ads with high match
Funnel Stage
Top
Why It Matters
Feed usage signals to Google automation
Funnel Stage
Top
Why It Matters
Prevent consumer click-waste
Improve Retargeting Audience Quality
Funnel Stage
Middle
Why It Matters
Eliminate non-ICP members from retargeting audiences
Reverse-IP / Real-Time Retargeting
Funnel Stage
Middle
Why It Matters
Same-day upgrade nudges to recent visitors
Funnel Stage
Middle
Why It Matters
Block support & login clicks
Funnel Stage
Bottom
Why It Matters
Cross-sell & expansion to existing accounts

It’s surprisingly simple to attract
higher-value users and convert them faster

Attribution gaps and shrinking targeting throttle PLG ROAS—here's how to reverse the trend.
Quality-First Acquisition
Sync an ICP audience to Meta, YouTube Shorts, and LinkedIn to pull in users who match paying customers—not hobbyists.
Anti-Persona Suppression
Block student emails and free-tier tourists so expansion targeting never drifts into low-value segments.
expansion targeting
Upgrade & Cross-Sell Lift
With Salesforce and HubSpot, connect product events to ad audiences—see ARR uplift and iterate before diminishing returns.
Built in cohort lift, proven
See free-to-paid conversion lift vs. a hold-out cohort and throttle spend with confidence.
Benefits
Quality-First Targeting
Show ads only to ICP; block hobbyists & students before the algo spends.
Higher Free → Paid Conversion
Better inputs lift upgrade rate and ARR per signup.
Proof, Not Hope
Exposed vs. hold-out lift dashboards tie spend to incremental ARR.

Customer testimonial:

“Free users saw upgrade ads within 12 h—paid conversions jumped 17%.”

CTO & Co-Founder,
DevTool SaaS

Reach your B2B buyers
across every channel

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