Unlock B2C ad networks for ABM 

Sync account lists + champion personas and show LinkedIn-level precision on Meta, Google, YouTube, Reddit, and Tiktok—at ⅓ the CPM. Scroll to see the Plays.
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4 ABM Challenges Primer Helps Solve:

1
Lots of tools ID accounts, very few focus on reach
ABM advertising tools target by IP-address, which means ads go to interns, not VPs.
2
LinkedIn CPMs $70–$120
ABM on LinkedIn costs a lot, but expanding to other channels kills precision.
3
Low match rates on B2C channels
Uploading work emails lists to Meta & Google doesn't... work. Match rates are 2-15%.
4
"Believe in brand ads" vs. hold-out proof
It's hard to prove the true influence of ABM advertising compared to sales outbound, events, etc.

ABM Play Library

The ABM playbook: pick a play for any channel, campaign type, or funnel stage and turn it into a winner.
Play
Funnel Stage
Why It Matters
Google Demand Gen Campaigns
Funnel Stage
Top
Why It Matters
Unlocks precision targeting on YouTube
Funnel Stage
Top
Why It Matters
Senior-persona accuracy on LI ads
ABM Air-Cover - Multi-Channel Champions
Funnel Stage
Top
Why It Matters
Warm target accounts on every channel
Unbranded Search Inclusion (Box-In ICP)
Funnel Stage
Top
Why It Matters
Laser-focus expensive keywords on targets
Unbranded Search Exclusion (Trim Waste)
Funnel Stage
Top
Why It Matters
Keep scale, cut non-ICP clicks
Funnel Stage
Middle
Why It Matters
Turn account intent into buyer reach
Reverse-IP / Real-Time Retargeting
Funnel Stage
Middle
Why It Matters
Retarget site visitors inside target accounts
Funnel Stage
Middle
Why It Matters
Stop paying for log-ins & job seekers
Opportunity Acceleration - Buying-Committee Ads
Why It Matters
Bottom
Why It Matters
Warm executive & blockers mid-deal

It’s surprisingly simple for ads
to multi-thread target accounts

Most ABM tools focus on identifying accounts.
Primer is the rare platform that empowers you to reach them—everywhere.
Champion-Only Precision
Replicate LinkedIn-level accuracy across Meta, Google, YouTube, and Display—at one-third the CPM.
See Who’s Inside
See real names, titles, and LinkedIn URLs—visibility you’ll never get from IP-based ABM DSPs.
in Beta
Prove Account Lift
Primer’s hold-out dashboard shows +67 % engaged champions and shorter sales cycles—so you scale with confidence.
Benefits
85 %+ Persona Match
Target VPs & Directors—skip interns & bots.
Multi-Channel Air-Cover
LinkedIn precision on Meta, Google, YouTube, Display.
Provable Account Lift
Embedded exposed vs hold-out analysis—no BI needed.

Customer testimonial:

“Air-cover warmed every stakeholder. Win rate jumped 31 %; cycle time dropped 17 %.”

Director of Demand Gen,
Global HR SaaS

Reach your B2B buyers
across every channel

Try for free
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