Name: Primer
Availability: InStock
Rating: 4.6 (50 reviews)

Primer finds your ICP, tells you what to test, and proves what works.

Research your market, build and check audiences, investigate campaign performance, and get recommendations on what to test, fix, or fund next—grounded in your buyer and revenue data.

Start with a new idea. Or the campaigns you’re already running.

Plan your next campaign

Research companies and their advertising.
Get audience and campaign ideas informed by your market.
Build a hypothesis, inspect the people behind it, and validate your audience before you activate it.

Improve what’s already running

Connect your ad accounts and conversion data.
Ask which campaigns and audiences are working and what opportunities you might be missing.
Get alerts and suggested fixes for potential misconfigurations.

Campaign	Platform	Spend	Known-qualified conversions	Known-qualified CPL	Opportunities created
ICP Thought LeadershipLowest known-qualified CPL	LinkedIn Ads	$18,400	46	$400	9
High-Intent Search	Google Ads	$22,800	38	$600	7
Lookalike Prospecting	Meta Ads	$14,700	21	$700	3

Job function	Outside current audiences	Inside current audiences
Marketing Operations	6 · 46%	3 · 9%
Demand Generation	3 · 23%	14 · 40%
Revenue Operations	2 · 15%	5 · 14%
Other marketing roles	2 · 15%	13 · 37%

Account	Site visits	Form subs	Status	Revenue / pipeline
Cobalt SystemsNo pipeline yet	51	0	No opportunity	—
Northwind Logistics	42	3	Won	$72K won
Brightline Health	37	2	Opportunity open	$95K open
Fernhill Analytics	28	1	No opportunity	—

Primer finds your ICP, tells you what to test, and proves what works.

Start with a new idea. Or the campaigns you’re already running.

Plan your next campaign

Improve what’s already running

Target any segment of your B2B TAM across channels.

Ask what’s working. Find your next move.

Your most efficient campaign may have room to scale.

Some of your qualified converters fall outside your current audiences.

Target accounts are progressing from engagement into pipeline.

Test a new audience of Marketing Operations leaders at midmarket software companies.

A · Hypothesis

C · Test approach

B · Proposed audience

D · Success criteria

Separate systems. A connected view of your buyers.

Results that speak for themselves.

Make your next move with Primer.