Product
Targeting
Reach your ideal customers with precision and transparency. Build and launch audiences across every ad channel — and see exactly who you’re reaching.
Measurement
Prove what’s working — from first impression to closed deal. Track performance across audiences, campaigns, and channels with full-funnel visibility.
Connections
Primer + HubSpot
Primer + Google Ads
Primer + LinkedIn
Primer + Meta
Primer + Reddit
Primer + Salesforce
Compare Primer
Primer vs. Metadata.io
Turn B2C ad platforms into B2B revenue machines.
Primer vs. Influ2
Reach real buyers across Meta, Google, LinkedIn, and more.
Primer vs. LiveRamp
Primer is the B2B focused alternative to LiveRamp.
GTM Plays
For Demand Gen
Proven campaign blueprints to drive pipeline — from first impression to closed deal.
For ABM
Turn your target account list into high-performing cross-channel audiences.
For PLG
Connect paid ads to product activation — make acquisition and expansion work together.
All Plays
LinkedIn Quality Improvement
Unbranded Search Exclusion
Meta Custom Audiences
ABM Ads Aircover
Google Demand Gen
YouTube Awareness Campaigns
Customer Stories
Kickfurther
34.5% Reduction in Paid CPA: Kickfurther Grows a Niche Audience with Primer’s Cross-Channel Targeting
UserGems
How UserGems Uses Primer to Accelerate Deals and Achieve a 31% Higher Win Rate
Zylo
How Zylo Uses Primer to Consistently Achieve 10X Pipeline ROI While Going Upmarket
Pricing
Agencies
Resources
Documentation
Step-by-step guides and API docs to help you set up, integrate, and get the most out of Primer — from connecting your data sources to launching your first campaigns.
Changelog
See what’s new — product updates, feature releases, and ongoing improvements to the Primer platform that help you move faster and market smarter.
Resource Library
The Secret to Better ROAS? It's Already in Your Forms
The Rise of Website Reveal: Why Every B2B Tool Is Suddenly Doing It (and Why They’re Not All the Same)
LinkedIn CTV Partners with Paramount, Meta Rewards Video More & Other Ad Channel Algo Updates from August 2025
Guides
Improve Branded and Unbranded Search Ads With Primer
Scaling Ads
How to Choose the Right B2B Data Provider
B2B Data Demystified
The B2B Marketer’s Guide to pMax & Demand Gen with Primer Audiences
A/B testing Primer
Company
About us
Careers
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Try for free
Try for free
Unlock B2B ad targeting for your clients
Give your clients unparalleled Instagram, YouTube, Google Display, and Facebook targeting
– and elevate their LinkedIn and search performance too.
Sign up now
Try Primer for free
Agencies grow their business with Primer
Acquire more clients
Advertise to potential clients across channels
Increase client ROAS
Squeeze more juice from ad budgets with better targeting
Grow your revenue
Resell Primer as
a vetted partner
What’s included
Easy account set up
Create sub-accounts to easily connect your client's ad accounts and CRMs, and manage their users.
See how audience building works
20% discount
Pass savings onto your clients or capture more recurring revenue for yourself. The choice is yours.
See how enrichment waterfalls work
Customize targeting to fit your client’s ICP
Use filters from Primer to replicate your clients ICP and sync it as custom audiences to Meta, Google, and LinkedIn
Get some sample audience data
Set up CRM-retargeting audiences
Reconstruct Salesforce reports in Primer to turn your client’s entire CRM into effective ad audiences across all paid social channels.
See SFDC documentation
Dedicated support
You’ll have access to a dedicated Slack channel. Our team will provide customer support and resources to aid in your success.
See SFDC documentation
Why agencies love Primer
“
We had unbelievable match rates on Facebook, LinkedIn and Google. First we unlocked targeting for ourselves. Then for our customers. It blew us away.
Become a Partner Today
Stop wasting ad spend. Start proving impact
Create a free account and start testing
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