We’re building the future of B2B growth marketing

Our story

Martech fragmentation and saturation has gone too far.

Our world is flooded with data.
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In a perfect world, more data would mean better markets. Products would easily reach the customers that most need them. Buyers would get less spam and find more high-value solutions.

But our world is far from perfect.

Hamstrung by limited ad platforms and an increasingly fragmented yet siloed world of martech tools, GTM teams are forced to jerry-rig their way into scaling a growth engine. They spend hours stitching together data and tools and wasting millions on spray-and-pray campaigns. We think that’s crazy. That’s why we built Primer.

It’s time for something radically simple and universal

We’re upturning the status quo. We believe every GTM team deserves access to the best data and the flexibility to activate that data anywhere. No more guesswork. No more wasted spend. No more vendor lock-in. But it’s one hell of a data engineering challenge. Our vision is to create a single source of truth that pulls data from any first or third party source. Primer then aggregates, maps, and stores that data—so that users can build hyper-targeted audiences in a single place and push them to any sales or marketing app.

We freakin' love driving real results for our customers

One of our customers from Vouch said it best: “I don’t see Primer as a martech tool. It’s a foundational data layer for our entire GTM.” If this sounds exciting, it’s only the start. Come help us build the future of B2B growth marketing.