Turn targeting
into your competitive advantage

Competitors can copy your messaging but they can’t copy your audience targeting. Convert more customers by reaching your ideal audience in more places.

Primer makes it easy to reach your ICP everywhere

Manage your audiences by funnel stage & channel

Top of Funnel

Account-Based Marketing

Transform target account lists into cross-platform ad audiences

Build awareness in your ICP across ad platforms

Middle of Funnel

CRM Retargeting

Use ads to go beyond email nurture

Bottom of Funnel

Opportunity Acceleration

Accelerate deal cycles by targeting the full buying committee across ad platforms

Build audiences with incredible flexibility

Combine CRM, CSV, and Primer’s datasets to build broad or incredibly specific audiences.

Choose from popular pre-built templates

Build custom audiences with your CRM and Primer’s filters

in Beta

Build audiences that look like your Salesforce Conversions

Enrich audiences with valuable data

Make decision-makers reachable on more channels by maximizing enrichment

Include dozens of fields in your output

Optimize work email & phone number fill rates with Primer’s proprietary enrichment waterfalls

Validate audience composition down to the individual level

Sync audiences to all major inbound/outbound channels

Surround sound your ideal customers by syncing the same audience to every channel

Deploy ad audiences to Meta, LinkedIn, and Google

Choose to maximize paid social match rates

Enrich existing Salesforce records or auto-create new Accounts & Contacts

Prove results with revenue attribution

See the impact of your audiences on pipeline and revenue

in Beta

See how many opportunities are associated with an audience

Check if audience performance is trending up or down

Compare audiences against each other to pick winners

Built to scale

Built with privacy in mind

Primer is GDPR and CCPA compliant. We take extra steps to ensure PII is protected.

Secure by design

Primer is SOC 2 Type 2 certified. We anonymize, encrypt, and safeguard your data.

Guided by growth experts

Collaborate with a dedicated growth strategist to adjust your audience strategy and iterate.

Reach your B2B buyers
across every channel

Copyright © 2024 Primer Labs, Inc.
All rights reserved.

contact@sayprimer.com

2 Embarcadero Ct, 8th floor,
San Francisco, CA

Consent Preferences

Security

Pricing Log in Try for free Primer for Agencies

Overview Features Why Primer Primer+

ICP Audiences Account-Based Marketing CRM Retargeting Opportunity Acceleration

Blog Guides Case Studies Videos Help Center

About us Careers

Privacy Policy Terms of service CCPA Policy