Measure Primer’s impact on your paid channel efforts

Input your previous audience information and conversion rates below to see how building audiences with Primer can lead to more pipeline and closed/won revenue.

Without Primer With Primer Growth
Audience Size 50,000Initial Lead List from CRM
Match Rates on Linkedin 26,000 50,625Primer boosts your match rates by layering on data like personal email addresses from several different data providers
Match Rates on Facebook 5,200 45,000 Primer boosts your match rates by layering on data like personal email addresses from several different data providers
Match Rates on Google 12,000 50,625 Primer boosts your match rates by layering on data like personal email addresses from several different data providers
Overall Audience Conversion Rates, % 4.0%
Total Leads Generated 712 1,969
3 Audience Size Expansion 0 12,500 <--- Primer Helps you expand audience size by sourcing additional leads in your buyer committee
Lead > Opportunity Rate, % 37.50%Primer will provide guidance on how to tweak your audience to ensure they look like your best fit customers
Total Opportunities Created 178 738
Avg Deal Size, $ $50,000
Total Pipeline Generated $8,900,000 $36,900,000

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