Measure Primer’s impact on your paid channel efforts
Input your previous audience information and conversion rates below to see how building audiences with Primer can lead to more pipeline and closed/won revenue.
Without Primer
With Primer Growth
Audience Size
50,000Initial Lead List from CRMⓘ
Match Rates on Linkedin
26,000
50,625Primer boosts your match rates by layering on data like personal email addresses from several different data providersⓘ
Match Rates on Facebook
5,200
45,000Primer boosts your match rates by layering on data like personal email addresses from several different data providersⓘ
Match Rates on Google
12,000
50,625Primer boosts your match rates by layering on data like personal email addresses from several different data providersⓘ
8
Contact Deliverability on Email
28,000
50,625Primer boosts deliverability by sourcing B2B email addresses from multiple data sources and then Neverbounce verifies themⓘ
Overall Audience Conversion Rates, %
4.0%
Total Leads Generated
712
1,969
3
Audience Size Expansion
0
12,500
<--- Primer Helps you expand audience size by sourcing additional leads in your buyer committee
Lead > Opportunity Rate, %
37.50%Primer will provide guidance on how to tweak your audience to ensure they look like your best fit customersⓘ
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
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