CRM Retargeting: Turn Contacts into Audiences

Primer improves your ability to nurture leads down funnel

Go beyond pixel-based retargeting

Stay top of mind with leads that don’t open your emails

Measure your ability to invigorate pipeline

Turn your CRM contacts into ad audiences in minutes

1

Search your CRM for contacts you want to target

Within Primer filter by any field on the Account, Contact or Lead Object. Try Contacts with a “nurture” status to start.

2

Meet them on the ad platforms where they spend time

Creepily follow your contacts to LinkedIn, Instagram, Facebook, YouTube, etc. to stay top of mind.

3

Ensure high match rates

Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.

4

Serve content that drives consideration

Align messaging to funnel stage. Personalize your content by vertical, industry, or any other attribute in your CRM.

5

Watch the conversions roll in

Assess the impact. Compare your win-back or nurture-to-opportunity rate before Primer audiences vs. after.

How to Use Primer & Koala Together

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.

With Primer, you never worry if targeting is the problem

No blackbox

Know exactly who your ads are reaching when you can see who’s in your audience.

More confidence

Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.

Extra guidance

Primer’s team of growth strategists are here to help with recommendations and advice.

Primer powers todays top GTM teams

Ben Pollack

Head of Growth Marketing, ChartHop

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Spring Sanchez

Growth Marketer, Airgap

Read the case studies

Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

Spring Sanchez

Growth Marketer, Airgap

Isaac Ware

Director of Demand Generation, UserGems

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

Read the case studies

Isaac Ware

Director of Demand Generation, UserGems

Take retargeting to a new level

Turn your CRM contacts into ad audiences in minutes

How to Use Primer & Koala Together

Reach your B2B buyers
across every channel

Take retargeting to a new level

Turn your CRM contacts into ad audiences in minutes

How to Use Primer & Koala Together

Reach your B2B buyersacross every channel

Reach your B2B buyers
across every channel