Opportunity Acceleration: Close Deals Faster

Now marketing can help turn pipeline into closed won revenue

Create ad audiences based on open opps

Build relationships with deal influencers

Go beyond a single deal champion

Turn your open opportunities into ad audiences that engage the entire buying committee

1

Pull in your accounts with open opportunities

Filter by accounts with opportunities or pull in dedicated Salesforce Campaigns.

2

Find all the deal influencers

Filter for procurement, legal, finance, etc. Get everyone who might have an opinion about your deal into the audience.

3

Create visibility on all major ad platforms

Sync the audience LinkedIn, LinkedIn, Facebook, YouTube, etc. to get your brand in front of these key stakeholders.

4

Serve content that drives appreciation

Reassure them that your product is the right choice. Provide reasons to believe and build familiarity.

5

Watch deals close faster

Assess the impact. Compare your win-rate and time to close before vs. after.

Why Demand Gen teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.

With Primer, you never worry if targeting is the problem

No blackbox

Know exactly who your ads are reaching when you can see who’s in your audience.

More confidence

Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.

Extra guidance

Primer’s team of growth strategists are here to help with recommendations and advice.

Primer powers todays top GTM teams

Ben Pollack

Head of Growth Marketing, ChartHop

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Spring Sanchez

Growth Marketer, Airgap

Read the case studies

Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

Spring Sanchez

Growth Marketer, Airgap

Isaac Ware

Director of Demand Generation, UserGems

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

Read the case studies

Isaac Ware

Director of Demand Generation, UserGems

Time kills all deals.
Close faster.

Turn your open opportunities into ad audiences that engage the entire buying committee

Why Demand Gen teams love Primer

Reach your B2B buyers
across every channel

Time kills all deals. Close faster.

Turn your open opportunities into ad audiences that engage the entire buying committee

Why Demand Gen teams love Primer

Reach your B2B buyersacross every channel

Time kills all deals.
Close faster.

Reach your B2B buyers
across every channel