Primer ABM: Reach Your Target Accounts in More Places

Watch how easy ABM is in Primer

Primer extends ABM targeting to all major ad platforms

Turn Facebook & Instagram into B2B channels

Focus your Google & YouTube targeting on top accounts

Dynamically update ABM audiences in LinkedIn

Turn your target account list into a cross-channel audience with ease

1

Import your list of target accounts

Add your target accounts from Salesforce or CSV. Filter by any field in your CRM.

2

Layer on your decision-maker titles

Choose from job titles, seniority or departments to make sure you maximize your reach.

3

Sync to ad destinations

Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.

4

See how target accounts are converting

Gauge the impact on pipeline generation and see which accounts are turning into opportunities.

5

Bonus: Arm sales with more contacts to go outbound to

Automatically identify account decision-makers that don’t exist in your CRM and add them in as Contacts.

See how it works

Why ABM teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.

With Primer, you never worry if targeting is the problem

No blackbox

Know exactly who your ads are reaching when you can see who’s in your audience.

More confidence

Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.

Extra guidance

Primer’s team of growth strategists are here to help with recommendations and advice.

Primer powers today’s most efficient growth teams

Ben Pollack

Head of Growth Marketing, ChartHop

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Spring Sanchez

Growth Marketer, Airgap

Read the case studies

Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

Spring Sanchez

Growth Marketer, Airgap

Isaac Ware

Director of Demand Generation, UserGems

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

Read the case studies

Isaac Ware

Director of Demand Generation, UserGems

You need to reach your target accounts in more places

Turn your target account list into a cross-channel audience with ease

Why ABM teams love Primer

Reach your B2B buyers
across every channel

You need to reach your target accounts in more places

Turn your target account list into a cross-channel audience with ease

Why ABM teams love Primer

Reach your B2B buyersacross every channel

Reach your B2B buyers
across every channel