With accurate and up-to-date B2B data, sales teams have a better chance of reaching the target audience and generating high-quality leads.
But the wrong data provider can likely leave them with outdated information or even duplicate leads. A 2022 study by Lusha found that poor outreach leads to loss of sales, damage to the company’s reputation, and negative reviews online. Research from Dun & Bradstreet showed similar results—25% of businesses with over 500 employees have lost a customer because of incomplete or outdated information.
It's worth investing time in finding a reliable and trustworthy B2B data provider. We’ve kickstarted the process for you by rounding up 10 of the best B2B data providers based on key features, user reviews, and ratings.
1. ZoomInfo Sales OS
G2 Rating: 4.4/5
Pricing: Available on request
ZoomInfo is a popular B2B data provider, and its Sales OS solution is designed to help sales teams accelerate pipeline growth and hit their quota.
With SalesOS, you can access two types of B2B data - demographic and intent data.
You can access accurate and up-to-date information on companies and the people who work there, including job titles, and contact information.
ZoomInfo uses an intent engine that detects signals from a vast network of 210 million IP to Org Pairings, and over 6 trillion new keyword-to-device pairings. This data is collected monthly from over 90% of available devices across the US.
But ZoomInfo isn’t your run-of-the-mill B2B data provider. You can layer additional tools on top of that, like conversation intelligence, sales engagement, and data orchestration to actively engage with prospects and turn them into prospects.
Reviewers on G2 unanimously vouch for the accuracy of the data the platform provides and have reported that it’s made prospecting a whole lot easier. The number of tools and features does seem overwhelming to some, but the reviews are mostly positive.
Key Features:
- Access contact, company and industry research data
- Up to date and accurate database
- Integration with third-party tools
- News/People Alerts
- Market and account-level insights
- Data privacy and security compliant
2. Apollo
G2 Rating: 4.4/5
Pricing: Free - $79/month billed annually
Apollo is another leading B2B data provider that, quite frankly, offers to help you “reach every buyer on earth.”
And you just might with its comprehensive database of over 265M contacts and AI-powered workflows.
You can sync Apollo’s database of verified email addresses, phone numbers, and direct dials to your CRM. Plus, use the 200+ data attributes to help you filter the list for more precise and efficient prospecting. And you don’t need a separate B2B intent data provider when you use Apollo—its Buying Intent feature powered by LeadSift collects data signals from multiple sources and is 98% accurate.
The best part? Apollo’s database is updated every day and the platform offers guaranteed refunds for every bounced email.
Apollo’s data comes from dozens of verified sources—the platform scrapes millions of websites, uses ML algorithms, and leverages its data network of over half a million contributors every day.
Like ZoomInfo, you can layer additional tools and features to maximize the data you get from Apollo.
Check out: Apollo vs. ZoomInfo: Who wins?
Reviewers on G2 love the accurate, up-to-date data that lets them reach the right prospects. Some have called out its clunky navigation and interface but the pros seem to outweigh those cons.
Key Features:
- Find and research leads, and build lists
- Accurate database with 200+ data points
- Buying Intent data
- Third-party integrations and API
- SOC 2, ISO, GDPR compliant
3. Cognism
G2 Rating: 4.7/5
Pricing: Available on request
Cognism stands out among B2B data providers for two reasons - high accuracy and GDPR and CCPA compliance. Their Diamond Data — Cognism’s phone-verified mobile data with 98% accuracy — eliminates efficiencies and increases the speed to connect.
If you already have business contacts, you can request this feature on demand.
With Cognism, you can access contact and company data, event information, including sales trigger events, technographics, firmographics, intent data, verified emails and mobile numbers.
Cognism’s sales prospector also helps you identify when high-fit accounts are in the market to buy, whom to contact, and what to say to move the deal along.
Reviewers on G2 mention how easy it is to integrate Cognism with their tech stack like SalesLoft and HubSpot. A few users reported minor glitches, but the customer service team is extremely prompt with their replies, which is a great sign.
Key Features:
- Manually verified phone numbers
- Global compliance
- Unlimited access to person and company level data
- Global markets coverage
- Chrome extension that works with LinkedIn, Sales Navigator, and corporate websites
- Integration with SalesLoft, Salesforce, HubSpot, Outreach and more
4. Leadspace
G2 Rating: 4.3/5
Pricing: Available on request
Leadspace is a B2B customer data platform that helps make sense of huge volumes of data with its multi-source validation approach.
You can combine your first-party data and Leadspace’s 30+ curated data sources to build a list of prospects in your CRM that match your ICP.
Leadspace also has lead-to-account matching software that helps you enrich the data you already have and map people to accounts and buying centers. This feature helps you identify the right fit accounts for your campaigns and target specific B2B personas. Plus, you don’t need to pay for a B2B intent data provider since you get access to intent data right on the platfrom.
Like other B2B data providers on the list, Leadspace offers other tools like Profiling, The Studio, and Revenue Radar you can use to close more deals faster.
Reviewers on G2 love Leadspace for how it improves lead flow and scoring. Some have pointed out the limitations of the data beyond the North American market.
Key Features:
- Filter and segment your data using demographic, firmographic, and intent scores
- Unify first and third party data
- Complete account profiles including hierarchies, firmographics, standard or advanced technographics, weekly intent and mobile numbers.
- Native integrations with CRMs, marketing automation and other data platforms
Confused? Here’s how to choose the right B2B data provider for your business.
5. Lusha
G2 Rating: 4.3/5
Pricing: Free - $612/user billed annually. Enterprise plan on request.
Lusha can help you close more deals with its accurate B2B company and contact data. You can also reach ideal customers when they’re most likely to buy by leveraging intent data, job change alerts, or targeting companies with the ideal tech stack.
The easy setup allows you to onboard teams in 10 minutes. With Salesforce and API integrations, you always have access to an updated database and ongoing data enrichment.
The first ISO 27701 certified sales intelligence solution in the market, Lusha is fully compliant with GDPR and CCPA.
Reviewers on G2 rave about how easy it is to use Lusha and one of the only downsides users mentioned was the occasional inaccurate contact information.
Key Features:
- Data privacy and security compliance
- Chrome extension that works with LinkedIn, Salesforce, and company sites
- Automatic data enrichment via Salesforce
- Auto-enrich any database with Lusha’s API
6. SalesIntel
G2 Rating: 4.4/5
Pricing: Available on request
SalesIntel helps marketing, sales, RevOps teams identify the right accounts and learn which ones are in the market to by filling in missing data gaps.
With its partnership with Bombora, a B2B intent data provider, the platform offers firmographic, technographic, and buyer intent data.
You can export the proprietary and 95% accurate account and company data to your database. SalesIntel has nearly 1,900 data researchers who verify account and contact data every quarter.
Plus, if you need to chase a particular lead or have a special request, SalesIntel has a Research on Demand team on standby to help you find out what you need quickly.
Reviewers on G2 praise the platform for its quick response times and its affordability for smaller teams. Some users noted the need for more integrations and improvements to the wonky interface.
Key Features:
- CRM automation for export
- Automatic data enrichment
- Free RevDriver Chrome Extension for real-time prospecting
- Data on 20 million companies. 14 million human-verified contacts.
7. Clearbit
G2 Rating: 4.4/5
Pricing: Limited free plan. Business plans pricing is available on request.
Clearbit is a B2B data activation platform that helps you discover and engage with the right leads at the right time so you can build a robust pipeline.
You can develop your ICP with Clearbit’s 100+ firmographic and technographic data points and then use the platform to launch targeted campaigns.
When target accounts visit your website, you can de-anonymize the traffic and offer up personalized experiences that can ultimately result in a higher close rate.
Real-time data enrichment powered by ML and QA helps you quickly score and route leads to speed up time to close.
Clearbit’s proprietary dataset gives you access to 100+ attributes on over 44 million companies and 350 million contacts so you have complete context on high-fit buyers.
Reviewers on G2 like Clearbit’s high-quality data and the ability to understand their ICP better. Some users have reported the occasional outdated information.
Key Features:
- Identify anonymous site visitors and offer real-time personalization
- Access to accurate and up-to-date data
- Intent-based outreach
- Native integrations with Pardot, Marketo, Salesforce, and open APIs
8. UpLead
G2 Rating: 4.7/5
Pricing: Free trial. $74/month - $299/month
UpLead is a B2B database and contact data provider that can help you with data prospecting with 95% or higher accuracy.
You can use 50+ search filters to uncover prospects that match your ICP. Apart from the email and phone number, you can also see what tech stack leads use and buyer intent data to further qualify them.
What sets UpLead apart from the other data providers on the list is its real-time verification. This feature ensures you connect with real leads.
Reviewers like UpLead for its precise targeting and comprehensive data while some have called out the limitations of the database beyond the US and EU.
Key Features:
- Chrome extension that works with LinkedIn or company website
- Enrich your data with 50+ data points
- Verify emails with the email checker tool
- API for automatic data enrichment
9. Datanyze
G2 Rating: 4.2/5
Pricing: 90 day free trial. $21/month-$39/month billed annually
Datanyze helps sales and marketing teams find and connect with B2B prospects with affordable and accurate contact information including 48 million direct dial numbers, 84 million email addresses and 120 million contacts.
Tag contacts and companies to create segmented lists automatically and export them to your CRM.
You can use the Chrome extension to find a prospect’s contact information directly from their LinkedIn profile. Soon, you’ll also be able to find out what’s happening in your prospect’s world — social media feeds, local news — and use that as a personalized icebreaker.
Datanyze doesn’t come with a lot of bells and whistles — it helps you find out more about your prospect and personalize your outreach approach.
Reviewers on G2 love the user interface but have complained that the Chrome extension becomes buggy or lags when too many tabs are open.
Key Features:
- Access company-wide contact information with a click
- Data segmentation and export
- Contact information, company details and market research
- Curated information about prospects (upcoming feature)
10. Lead411
G2 Rating: 4.5/5
Pricing: $900/year per user-$4500/year per user. Enterprise plan available on request.
Lead411 is a B2B lead generation platform that offers data that “you just can’t find anywhere else” from 450 million contacts and 20 million companies worldwide.
The platform gives you access to inbox response verified emails that are 96% accurate, B2B direct dial phone numbers and intent data with its partnership with B2B intent data provider, Bombora.
Lead411 tracks key events that point to increased spend and growth indicating those prospects are more likely to make a purchase, helping you time your outreach.
You can easily integrate with over 25 CRMs like Close, Outreach, Pipedrive and more with just a click.
Reviewers on G2 like the value for money and the Bombora integration. Some pointed out the cumbersome UI and the steep learning curve but agree that the data is worth those shortcomings.
Key Features:
- Chrome Extension that works with LinkedIn and other company sites
- Data is researched, formatted and verified by AI and human data teams
- Data is re-verified every 90 days
- Data enrichment with native integrations or API
Finding the best B2B data provider is just the first step
Locking down the most accurate and updated data provider is an important step but it’s only one part of the equation.
How you manipulate that data and use the insights to target high-fit accounts is far more important. While most B2B data providers offer native features that can help sales teams prospect and target better, you’re looking at managing various expensive subscriptions to account for data accuracy.
What you need is one single tool that helps you build precise lists with the right filters, data attributes and hyper-targeting abilities to make that data work for you and reach the prospects that actually matter.
Meet Primer! Stack all your B2B data sources - first-party data from your CRM and martech tools, third-party data sources like G2, and combine it with Primer’s powerful data marketplace with 10 sources including ZoomInfo and Apollo.
All the fetching happens in real time so you always have the freshest data. But that’s not all. Primer makes your data instantly usable by mapping it and reconciling it across platforms.
You can then build hyper-targeted audiences and find even more decision-makers by choosing from thousands of filters (like title, tenure, and team size) attributes (like fundraising or new headcount).
The best part? Primer also helps you launch targeted and tailored campaigns across channels resulting in ~90% match rates on ad platforms, lowered CPM, increased CTR, and 6x reply rate to outbound emails.
Want to see how Primer works in action? Talk to one of our experts today!
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