Reach Your ICP Audiences Everywhere

Primer makes it easy to reach your ICP everywhere

One audience, deployed to all major ad platforms

The highest match rates in the game

Segment, measure, & iterate again and again

Turn your ICP criteria into an efficient ad audience on any channel

1

Input your ICP criteria

Use filters from Primer’s datasets to build your ICP. Pull from over 50M companies and 260M people.

2

Select your destinations

Sync to Meta, Google and LinkedIn – where your ICP goes to consume content.

3

Let Primer jack up match rates

Under the hood Primer can make sure the audience match rate is as high as possible on each ad platform.

4

Launch your ad campaigns

Increase bid rates on SEM. Serve top of funnel content on YouTube, Instagram, Meta and, the old reliable, LinkedIn.

5

Prove the lift on conversion and iterate

See which audience segments have the biggest impact on opportunity generation.

What makes Primer special?

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.

With Primer, you never worry if  targeting is the problem

No blackbox

Know exactly who your ads are reaching when you can see who’s in your audience.

More confidence

Stop guessing on what to optimize. It won’t be your audience. It will be your content and copy.

Extra guidance

Primer’s team of growth strategists are here to help with recommendations and advice.

Primer powers todays top GTM teams

Ben Pollack

Head of Growth Marketing, ChartHop

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Read the case studies

Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

Read the case studies

Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Read the case studies

Adam Daigian

Head of Growth & Revenue Operations, Vouch

Spring Sanchez

Growth Marketer, Airgap

Read the case studies

Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

Spring Sanchez

Growth Marketer, Airgap

Isaac Ware

Director of Demand Generation, UserGems

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

Read the case studies

Isaac Ware

Director of Demand Generation, UserGems

Surround sound your ICP on every major channel

Turn your ICP criteria into an efficient ad audience on any channel

What makes Primer special?

Reach your B2B buyers
across every channel

Surround sound your ICP on every major channel

Turn your ICP criteria into an efficient ad audience on any channel

What makes Primer special?

Reach your B2B buyersacross every channel

Reach your B2B buyers
across every channel