Bigger, Better, and Smarter: Primer’s Latest Database Upgrade

We’re back with another big update to help B2B marketers reach more of their audience—more efficiently and across more channels.

What’s New?

1. 6 Million More People in Our Database

We’ve expanded our data set yet again, giving you access to 6 million more professionals. More data means more reach, better targeting, and better results.

2. Match Rates Up by 120%

We’ve fine-tuned our matching process, boosting match rates by up to 120% on key ad platforms. That means more of your ideal audience is now reachable through Meta, Google, LinkedIn, and other major ad channels.

3. Smarter Job Title Targeting

We’ve improved how we standardize and translate job titles, so you can reach the right roles with better accuracy. Whether a VP of Revenue is labeled as "VP, Revenue," "VP of Sales," or "Head of Revenue," Primer intelligently maps these titles for better targeting and scale.‍

4. A Revamped Connections Page

Managing your first-party data just got easier. Our new Connections page lets you see exactly how your imported data aligns with Primer’s database—identifying duplicates, improving match quality, and giving you more control over your audience strategy.

Why This Matters

B2B advertisers have long struggled to make consumer-focused ad platforms work for them. These updates are all about bridging that gap—bringing B2B data quality and precision targeting to platforms like Meta and Google.

And we’re not stopping here. Expect another major database expansion in Q2.

In the meantime, log in to Primer and start putting these improvements to work!