4.6/5 on G2

Target your ICP. Prove your ads work.

Primer unlocks B2C ad channels for B2B marketers with precision targeting and next-gen measurement.

Homepage hero illustration representing digital marketing growth and strategy

Trusted by world-class marketing teams at

Smarter Targeting

3-5x better match rates (vs CSV uploads)
ICP-accurate filters from Primer’s database, your CRM + website de-anonymization
Expanded reach beyond LinkedIn

Learn more about Primer Targeting

Smarter targeting feature visual showing precise audience segmentation

Next-Gen Measurement

Website de-anonymization (companies + contacts)
Holdout groups to prove lift
Cross-device conversion captured

Learn more about Next-Gen Measurement

Next-generation measurement graphic illustrating advanced performance tracking

The world of advertising is built for B2C. But B2B products deserve to be discovered. Primer unlocks traditionally B2C channels for B2B and helps make existing B2B channels more efficient.

First through ad targeting. Next through measurement & recommendations. Finally, through more channels than digital ads.

Made for modern B2B marketers

Demand Gen Leaders

Show impact of ad spend on pipeline.

Growth Marketers

Expand reach beyond LinkedIn’s limits.

Provide sales aircover with account-based targeting.

Build, Launch, Measure, Repeat

Build audiences

- Use Primer’s B2B database + your CRM or website traffic.

Sync to ad platforms

Push directly to LinkedIn, Meta, Google, Reddit, DV360, and more.

Measure results

See company-level visits, conversions, and incremental lift.

Stop wasting ad spend. Start proving impact

Create a free account and start testing

Start Free Trial