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Make B2B Ad Spend Effective Again

Unlock 5x better audience match rates without cookies. Primer's identity resolution gives B2B marketers the power to reach their ideal customers on Facebook, Instagram, Google, YouTube, and beyond—eliminating wasted spend.
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Trusted by world-class marketing teams at
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Trusted by world-class marketing teams at

We fix your 3 biggest ROAS problems:

1
Apple and Browser Updates Cripple Ad Performance
iOS updates and restrictive browsers are weakening Facebook, Google, and LinkedIn pixels and targeting. Tracking visitors and attributing results accurately has become a struggle.
2
Going Beyond LinkedIn and Google Search Often Fails
B2C ad channels like Facebook, YouTube, and display ads drive too many junk leads. Their built-in targeting isn’t designed for B2B, leaving you with poor results.
3
Custom Audiences Could Work But Get Low Match Rates
Uploading lists to Facebook and Google result in low match rates. Without personal emails, you can't effectively match B2B decision-makers to these platforms. Primer provides the identifiers you need.

One product that lets you
target your ICP everywhere

key indicators
Without Primer
With Primer
Facebook match rate
Linkedin match rate
Google Search match rate
Youtube match rate
Google Display match rate
CTR
~15%
~30%
2%
2%
2%
0.5%
45-65%
>85%
35-45%
35-45%
35-45%
4%
How much more efficient
could your targeting be?
Calculate the ROI for yourself

Primer Ecosystem

It's surprisingly simple to
start building better audiences

Build audiences that look exactly like your best customers
Transform your ICP or account list into decision-maker audiences you can use across all major channels.
Select your ad channels and sync custom audiences with unparalleled match rates
Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Stream records from your CRM into your ad campaigns.
Have confidence you’re targeting the right people
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience. 
in Beta
Watch lead quality and conversion rates soar in  Primer-powered campaigns
Measure the impact of your audiences against sales pipeline. Make informed decisions and iterate before you see diminishing returns.

Want to test the impact?

Try it free for 30 days
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Proven impact on lead quality,
CPL, and MQL volumes

"Our outreach is more efficient, as a result of the awareness built through integrated, cross-channel messaging to the same audience."

BJ Scott
Director of Digital Marketing
4.5%
reduction in Paid CPA

"I'm able to have an audience that updates every week with job changers."

Isaac Ware
Director of Demand Gen
BIG
pipeline growth
“Always on”
optimization
Weekly
audience update

"Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%."

Spring Sanchez
Growth Marketer
50%
demos increase
28%
conversion increase
38%
increase in LinkedIn audience size

"We saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles."

Isaac Ware
Director of Demand Gen
31%
higher Win Rate
25%
larger deal sizes
17%
faster buying cycles

"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."

Ben Pollack
Head of Growth
5x
ROI on Annual Primer Spend
90%
Facebook match rate
Hyper-targeted
audiences

"Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%."

Chris Nguyen
Head of Growth Marketing
34%
increased MQL volumes
55%
lower CPL
280–400%
increased qualified leads

"Getting a fresh audience was a major challenge for us. Primer solved that."

Marketing and Sales Ops director
2x
SDR team’s meetings
200%
SDR teams revenue
Automated
fresh audience building
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Reach your B2B buyers
across every channel

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