Build audiences that look exactly like your best customers
Transform your ICP or account list into decision-maker audiences you can use across all major channels.
See how audience building works
Select your ad channels and sync custom audiences with unparalleled match rates
Sync audiences to Meta, Google, LinkedIn with 40-90% match rates. Stream records from your CRM into your ad campaigns.
See how enrichment waterfalls work
Have confidence you’re targeting the right people
Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile url and job title is going into your audience.
Get some sample audience data
Watch lead quality and conversion rates soar in Primer-powered campaigns
Measure the impact of your audiences against sales pipeline. Make informed decisions and iterate before you see diminishing returns.
See SFDC documentation