Audiences just got bigger - again

Our audience database just got a major upgrade—delivering bigger, high-quality audiences that help you reach the right customers and drive better performance.
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Our March 2025 Update: 
Database increase by 6M

Match rate increase by 120%

ICP
Q4 2024 Size
Q1 2025 Size
Matched Size Improvement (Google)
US Sales
Q3 2024 Size
973K
Q4 2024 Size
6.7M
Matched Size Improvement (Google)
+475%
US IT
Q3 2024 Size
751K
Q4 2024 Size
3.2M
Matched Size Improvement (Google)
+300%
US Marketers
Q3 2024 Size
1.4M
Q4 2024 Size
2M
Matched Size Improvement (Google)
+207%
US Software Engineers
Q3 2024 Size
2.1M
Q4 2024 Size
4.8M
Matched Size Improvement (Google)
+153%
US Finance & Accounting
Q3 2024 Size
2.1M
Q4 2024 Size
4.6M
Matched Size Improvement (Google)
+107%
US Legal
Q3 2024 Size
1.1M
Q4 2024 Size
1.5M
Matched Size Improvement (Google)
+46%
US HR, People & Talent
Q3 2024 Size
1.7M
Q4 2024 Size
2.3M
Matched Size Improvement (Google)
+30%
US CEOs & Founders
Q3 2024 Size
2.2M
Q4 2024 Size
2.4M
Matched Size Improvement (Google)
+5%

Targeting the right people at the right time – across all major ad platforms – just got easier.

Our new features bring transparency to audience building like no other platform can.
Understand where you win
See your closed won rate among different types of people and companies.
Target by Stage of Funnel
Easily turn HubSpot or Salesforce records into ad audiences to nurture them down-funnel
in Beta
Track your Conversions (Beta)
See your audience conversions by source and by exposure. Primer has built in incrementality testing.

Target Your Best Fit Customers
Across All Major Paid Social Platforms

Primer users are excited!
“I’m building an audience for the first time with the new UI and wanted to say I’m loving how you can see the summary and then really add things to exclusions from it 🔥.”
“This is awesome! Building a new audience today! Such a major update, congrats team!!!”
"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."
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Take it for a test drive today

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Reach your B2B buyers
across every channel

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