Audiences just got bigger - again

Our audience database just got a major upgrade—delivering bigger, high-quality audiences that help you reach the right customers and drive better performance.

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SOC 2 Type 2 Certified

Trusted by world-class marketing teams at

Our March 2025 Update:  Database increase by 6M 
Match rate increase by 120%

ICP

Q4 2024 Size

Q1 2025 Size

Matched Size Improvement (Google)

US Sales

Q3 2024 Size

973K

Q4 2024 Size

6.7M

Matched Size Improvement (Google)

+475%

US IT

Q3 2024 Size

751K

Q4 2024 Size

3.2M

Matched Size Improvement (Google)

+300%

US Marketers

Q3 2024 Size

1.4M

Q4 2024 Size

Matched Size Improvement (Google)

+207%

US Software Engineers

Q3 2024 Size

2.1M

Q4 2024 Size

4.8M

Matched Size Improvement (Google)

+153%

US Finance & Accounting

Q3 2024 Size

2.1M

Q4 2024 Size

4.6M

Matched Size Improvement (Google)

+107%

US Legal

Q3 2024 Size

1.1M

Q4 2024 Size

1.5M

Matched Size Improvement (Google)

+46%

US HR, People & Talent

Q3 2024 Size

1.7M

Q4 2024 Size

2.3M

Matched Size Improvement (Google)

+30%

US CEOs & Founders

Q3 2024 Size

2.2M

Q4 2024 Size

2.4M

Matched Size Improvement (Google)

+5%

Targeting the right people at the right time – across all major ad platforms – just got easier.

Our new features bring transparency to audience building like no other platform can.

Understand where you win

See your closed won rate among different types of people and companies.

Target by Stage of Funnel

Easily turn HubSpot or Salesforce records into ad audiences to nurture them down-funnel

in Beta

Track your Conversions (Beta)

See your audience conversions by source and by exposure. Primer has built in incrementality testing.

Target Your Best Fit Customers
Across All Major Paid Social Platforms

Primer users are excited!

“I’m building an audience for the first time with the new UI and wanted to say I’m loving how you can see the summary and then really add things to exclusions from it 🔥.”

“This is awesome! Building a new audience today! Such a major update, congrats team!!!”

"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."