At Primer, we’re committed to empowering B2B marketers to reach their ideal audiences with precision. Our latest product release marks a major leap forward in achieving that goal. Packed with an expanded database, a fresh set of audience-building features, and more sophisticated targeting tools, this update is set to transform your campaign outcomes.
Let’s dive into what’s new, and how it can help you deliver better results across ad platforms.
Expanding Your Reach with a 255 Million-Person Database
We’re thrilled to share that our database has almost doubled in size. After months of collaboration with top-tier data providers, our people records have jumped from 140 million to 255 million, and our company records from 8 million to 15 million. For B2B marketers, this means a 107% average increase in audience sizes.
Imagine the impact: with broader reach and finely tuned targeting capabilities, you’re looking at potential audience size boosts of 50-200%. It’s our biggest upgrade since June—and it’s all about driving performance.
What makes this even more exciting? We didn’t sacrifice data quality. We remain as committed as ever to accuracy and relevance, ensuring you’re connecting with real, targetable individuals across LinkedIn, Google, and Facebook.
New Features to Sharpen Your Targeting
To support this expanded database, we’re rolling out new audience-building features that give you greater control over who sees your message.
Audience Summary
Quickly visualize your audience’s composition with a summary table displaying key attributes like job titles and seniority. Refine your audience with just a click to include or exclude attributes that align with your ICP. Say goodbye to endless filter setups and hello to a streamlined targeting experience.
Audience Preview
Now, you can preview the first 500 records in your audience to confirm you’re reaching the right people. Search specific companies to ensure that you’re including every must-have target. This feature adds a layer of confidence that your efforts are zeroed in on your top prospects.
Projected Match Rates
Building the perfect audience size is crucial for ad performance. That’s why we now show projected match rates as you refine your audience down to under 3 million records. Get an accurate sense of your potential reach on each platform before you hit ‘Sync,’ so you can stay aligned with your campaign goals.
Actual Match Rates
Curious how well your audience matches across different platforms? Once synced, view real-time match rates to understand platform performance. Remember, it may take a few hours to 72 hours for complete data, depending on the ad platform.
What This Update Means for Your Campaigns
By integrating these new features, we’re giving you the tools to optimize targeting and make the most of your ad spend. From the expanded database that unlocks untapped segments of your ICP to advanced targeting controls, these updates position you to achieve higher conversion rates and ROAS.
Ready to see these features in action? Log into your Primer account and start building your new and improved audience today. Let’s make your campaigns smarter, your reach broader, and your results stronger.
Interested in a Demo? Get in touch with us to see how these updates can elevate your next campaign.
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