Home
>
Blog
>
Introducing Historical Win Rates: Turn Historical Data into Winning Strategies
Grey clock face icon | Minutes to read
minutes to read

Introducing Historical Win Rates: Turn Historical Data into Winning Strategies

We’re excited to introduce Historical Win Rates!
Author
Keith Putnam-Delaney
Updated on
February 19, 2025
Published on
January 27, 2025
Better B2B Targeting: Unlock ROAS
Unlock ROAS in a Сookieless World
Try for freeBook a Demo

We’re excited to introduce Historical Win Rates, a powerful new tool designed to help you make smarter targeting decisions based on your historical opportunity data.

Historical Win Rates

With Historical Win Rates, you can:

  • Analyze your closed opportunities to uncover which attributes—like headcount, industry, or job title (amongst others)—are most likely to drive successful deals.
  • Benchmark deal sizes across attributes and easily spot opportunities to target higher-value prospects.
  • Understand the statistical confidence of your insights with clear confidence scores, so you can make data-backed decisions.

By leveraging these insights, you can focus your efforts on building audiences that mirror your most successful opportunities - seeing where you win best. Whether you’re optimizing campaigns or crafting new strategies, Historical Win Rates helps you target with precision and efficiency.

Ready to supercharge your audience-building process? Connect your Salesforce or HubSpot account and let Historical Win Rates guide your next move.

Explore Feature

Ways Primer can help

Reach your B2B buyers
across every channel

Try for free