Primer + HubSpot Integration

If you’re not converting HubSpot records into high match rate ad audiences, you're missing out

Step

Auth HubSpot

No configuration or field mapping required. Primer maps your HubSpot records to our database.

Step

Add HubSpot filter criteria to an audience

Filter by any field on the Company or Contact object to craft your audience

Step

Mix together Primer’s filters with your HubSpot filters.

Don’t have good industry coverage in HubSpot? No worries. Add Primer’s filters on top of your HubSpot filters to refine your audience further.

Step

Select your destination and sync

Your HubSpot records become a custom audience in all the major paid social platforms.

Step

Use your audience in ad campaigns

Assess the impact. Compare your win-rate and time to close without this audience vs. without.

Primer powers todays top GTM teams

Ben Pollack

Head of Growth Marketing, ChartHop

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

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Ben Pollack

Head of Growth Marketing, ChartHop

Chris Nguyen

Head of Growth Marketing, Air

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

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Chris Nguyen

Head of Growth Marketing, Air

Adam Daigian

Head of Growth & Revenue Operations, Vouch

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

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Adam Daigian

Head of Growth & Revenue Operations, Vouch

Spring Sanchez

Growth Marketer, Airgap

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Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

Spring Sanchez

Growth Marketer, Airgap

Isaac Ware

Director of Demand Generation, UserGems

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.

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Isaac Ware

Director of Demand Generation, UserGems

Take HubSpot Advertising to New Levels

If you’re not converting HubSpot records into high match rate ad audiences, you're missing out

How to Use Primer & HubSpot Together

Reach your B2B buyers
across every channel

Take HubSpot Advertising to New Levels

If you’re not converting HubSpot records into high match rate ad audiences, you're missing out

How to Use Primer & HubSpot Together

Reach your B2B buyersacross every channel

Reach your B2B buyers
across every channel