HubSpot is the default CRM for new companies, thanks to its simpler and more flexible approach compared to platforms like Salesforce. At Primer, we’re excited to support this momentum with the launch of our HubSpot integration, designed to help you unlock even greater value from your CRM data.
With Primer’s HubSpot integration, you can:
- Pull records, contacts, and companies directly from HubSpot.
- Filter data using HubSpot fields to precisely match them against Primer’s extensive universe of people.
- Create high match rate ad audiences that can be activated across platforms like Instagram, YouTube, Google Display, Google Search, LinkedIn, and more.
Why Primer’s Integration Stands Out
While HubSpot has its own ad product for syncing lists, it doesn’t have access to the deep data layers that drive B2C ad platform matching. Primer fills this gap with data like personal emails, mobile numbers, and other identifiers—all from reliable, opted-in sources.
Here’s how our integration empowers your marketing efforts:
1. Target Key Accounts and Personas
Imagine pulling target companies from HubSpot, like those marked as prospects or with specific custom fields (e.g., ABM = true). Primer matches these companies to the right people in our database—aligned with your ideal customer profile and key personas. This creates highly targeted ad audiences you can use on platforms like Instagram, YouTube, and LinkedIn.
2. CRM Retargeting
Have contacts in your CRM who submitted a form but never booked a demo? Primer can turn these contacts into retargeting audiences, helping you re-engage leads and drive conversions.
3. Accelerate Deal Velocity
For open deals in HubSpot, Primer identifies key personas—like those in procurement, legal, or finance—who are part of the buying committee but may not be actively nurtured. By creating tailored ad audiences for these roles, you can accelerate deal cycles and increase your close-win rate.
4. Widen Retargeting with HubSpot’s Breeze Data
HubSpot’s Breeze Buyer Intent product identifies companies visiting your website. Primer can take this data and convert it into retargeting audiences based on permanent identifiers. This means you’re leveraging your first-party data, avoiding the limitations of pixel blockers, and expanding your retargeting reach—particularly important as cookie-based retargeting continues to shrink.
Easy, Dynamic Audience Building
Primer makes building audiences intuitive and powerful. You can filter by any field in the company or contact object in HubSpot, and combine it with Primer’s rich data on headcount, industry, department, and job titles to craft the perfect audience.
Once built, you’ll see a projected match rate and can sync the audience to your preferred ad platforms. These audiences update dynamically every seven days, keeping your targeting fresh and effective.
We’ve also designed the integration to minimize HubSpot API usage, syncing only new records incrementally each night.
Get Started Today
Ready to see the power of Primer + HubSpot? Sign up or log in to Primer today to start leveraging this integration and take your marketing efforts to the next level.
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