Customers

Primer powers today’s top GTM teams

User Stories

"Our outreach is more efficient, as a result of the awareness built through integrated, cross-channel messaging to the same audience."

BJ Scott
Director of Digital Marketing
4.5%
reduction in Paid CPA

"Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%."

Spring Sanchez
Growth Marketer
50%
demos increase
28%
conversion increase
38%
increase in LinkedIn audience size

"We saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles."

Isaac Ware
Director of Demand Gen
31%
higher Win Rate
25%
larger deal sizes
17%
faster buying cycles

"With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram."

Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth
5x
ROI on Annual Primer Spend
90%
Facebook match rate
Hyper-targeted
audiences

"Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%."

Chris Nguyen
Head of Growth Marketing
34%
increased MQL volumes
55%
lower CPL
280–400%
increased qualified leads

"Getting a fresh audience was a major challenge for us. Primer solved that."

Marketing and Sales Ops director
2x
SDR team’s meetings
200%
SDR teams revenue
Automated
fresh audience building

"Finding quality leads aligned with our ICP has always been a challenge — Primer’s recent improvements have unlocked significant performance efficiency improvements, as well as scale."

Colin Kim
Performance Marketing
Higher
lead qualification rate
Decreasing
cost per qualified lead
Unlocking
leads from Meta

"Primer has been crucial to effectively reaching our ICP and target lists with confidence and ease, especially on B2C channels like Facebook. Not to mention, they have the highest  match rates in the game. The days of black box targeting are finally over!"

Sutton Ryan
Demand Generation Manager
Highest
match rates
Effective
ICP reach
B2C
leads from Meta

Wall of Love: G2 Reviews

"Performance Marketer's Dream Come True! Primer enables account targeting on Meta, Google, and more with the ability to export the list so you can format to whichever channel you so choose. I've seen match rates over 60%."
"The must have platform for marketers! Our conversion rate from MQL to SAL is over 90%, this shows that Primer is identifying the RIGHT contacts within our ICP."
"Primer helps me reach my Meta audience in a better targeted way. The CTR improvement has really blown my mind."
"Primer enables proper marketing and segmentation. A great tool for managing business workflows!"
"Great tool for building ad audiences + data orchestration. Having the ability to target very precise audiences across multiple ad platforms has helped us improve performance of ads and responses in our outbound campaigns."
"Greatly improves Meta match rates! We use Primer to have more reach & control over audiences when advertising on Meta or Facebook."
"Streamlined Marketing Powerhouse: It solves the challenge of targeted advertising by offering unlimited high-match rate ad audiences."
"An invaluable tool for our GTM motion. Primer allows me to run hyper targeted campaigns on LinkedIn to audiences that are changing daily."
"The only way to reach your audience: Primer makes it possible to build and reach your ideal customer across multiple marketing channels by layering data sources. It's a true gamechanger."
"ABM Killer: Primer replaces all my DSP relationships because now I can target the needles and not the haystacks. The speed is incredible when it comes to creating custom audiences you use in GoogleAds, LinkedIn and Meta."
"Amazing tool for user segmentation and audience building with great power to create multichannel audiences and improve CRM retargeting."

Reach your B2B buyers
across every channel

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