Expand your reach beyond Demandbase’s DSP

With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!

Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.

I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."

Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%

We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.