Primer + Koala

Turn Prospects on Your Website into Ad Audiences

Koala identifies high-intent companies.
Primer retargets them across multiple ad platforms.
Koala tells you who to focus on. Primer lets you reach those specific companies on any ad channel.
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Koala
Primer
Salesforce integration
Primer Grow
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Audience builder
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Facebook >40% match rate
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Google Customer List Audiences
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>30% Google match rate
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LinkedIn Contact Matched Audiences
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LinkedIn >80% match rate
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Free trial
Primer Grow
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Website intent
Primer Grow
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Buying signals
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Account scoring
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Visitor scoring
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Combining Koala with Primer is easy via Salesforce

Step
1
Push Koala data into Salesforce
Import ICP scores and intent scores into Salesforce to use them in Primer's audience builder.
Step
2
Connect Salesforce to Primer
Connect Primer to your Salesforce instance in seconds. No field mapping is required.
Step
3
Add Koala/Salesforce Filter Criteria in the Audience Builder
Set Koala fields in Salesforce as filter criteria to build your audience.
Step
4
Combine Koala Intent Signals with Primer’s High-Precision Targeting
Layer Primer filters for the department, job title, etc. on top of Koala/Salesforce segments to refine your targeted lists.
Step
5
Select Your Destination and Sync
Koala data combined with Primer's contacts creates a high match rate custom audience, which you can push to multiple ad networks simultaneously.

How to Use Primer & Koala Together

Primer powers todays top GTM teams
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
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Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
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Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
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Isaac Ware
Director of Demand Generation, UserGems

Reach your B2B buyers
across every channel

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