Primer + Terminus

Supercharge Terminus lists into powerful ad audiences

Terminus helps you build account lists. Primer nails paid social targeting.
Primer unlocks channels Terminus does not. 
Terminus logo | Primer-compatible b2b intent data sourcesSalesforce logo | Primer destinations for newly-built audiencesGoogle logo | Primer audience destinationsLinkedIn logo | Primer audience destinations
Terminus
Primer
Audience builder
Primer Grow
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Primer Scale
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Salesforce integration
Primer Grow
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Facebook >40% match rate
Primer Grow
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Google Customer List Audiences
Primer Grow
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>80% Google match rate
Primer Grow
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LinkedIn Contact Matched Audience
Primer Grow
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LinkedIn >80% match rate
Primer Grow
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Free trial
Primer Grow
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Website intent
Primer Grow
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Keyword intent
Primer Grow
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Account scoring
Primer Grow
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Contact scoring
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DSP
Primer Grow
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Combining Terminus with Primer is easy via Salesforce

Step
1
Push Terminus data into Salesforce
Push scores and segments into Salesforce to use them in Primer ad audiences.
Step
2
Connect Salesforce to Primer
No configuration or field mapping required.
Step
3
Add Terminus/Salesforce filter criteria to an audience
Filter for your Terminus fields to craft your audience.
Step
4
Add in people-level targeting to turn Terminus data into a targetable ad audience
Add Primer’s filters for department, job title, etc. on top of your Terminus/Salesforce filters to refine your audience further.
Step
5
Select your destination and sync
Your Salesforce records become a high match rate custom audience in all the major paid social platforms.

Why Demand Gen teams love Primer

Ben Pollack, Head of Growth at Charthop, explains how Primer underpins their entire targeting strategy.
Primer powers todays top GTM teams
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
With other data enrichment tools, I’d get 30-40% match rates. With Primer, I got 90% on Facebook, Linkedin and Instagram. I couldn’t believe my eyes!
Read the case studies
Ben Pollack from ChartHop | Testimonial avatar image
Ben Pollack
Head of Growth Marketing, ChartHop
Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Primer really helped us unlock performance marketing. Once we started using it, our CPL decreased by 55% and our MQLs increased by 34%. It was just night and day.
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Chris Nguyen from Air | Testimonial avatar image
Chris Nguyen
Head of Growth Marketing, Air
Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
I see Primer as a foundational component for GTM motions more than part of the “martech” stack. It’s our key tool for pushing signal-level data into our workflows."
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Adam Daigian from Vouch | Testimonial avatar image
Adam Daigian
Head of Growth & Revenue Operations, Vouch
Spring Sanchez
Growth Marketer, Airgap
Read the case studies
Primer identified 80% more new outbound prospects vs. just ZoomInfo. Primer helped me understand who to target and build targeted email audiences that increased our demos by 50%
Spring Sanchez
Growth Marketer, Airgap
Isaac Ware
Director of Demand Generation, UserGems
We saw across the board 67% more prospects involved in deals. And because of that, we saw 31% higher win rates on those 25% bigger deal sizes and 17% shorter sale cycles.
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Isaac Ware
Director of Demand Generation, UserGems

Reach your B2B buyers
across every channel

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