The Primer Blog

Let’s dive into what’s new!

Discover powerful Instagram ad strategies for B2B businesses.

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.

We set up an A/B test across two ad groups and tracked performance over a two-week testing period across search, YouTube, and display.

Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.

The answer lies in enriching with ad network matching data.

Plus: The actual results our customers see when they use Primer for ad platform targeting.

Explore better ways to link mobile traffic to desktop conversions.

While individual-level attribution is becoming more complex, we can still achieve B2B digital marketing success.

Let's explore starter mix models for ambitious companies. The key is minimal viable attribution - enough to guide decisions without over-engineering.

Marketers must get creative and use both old and new B2B marketing attribution techniques.

Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.

Introducing "Cohort-Tracking."

As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.

True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.

We can still map customer journeys and spend smart, even with crumblier cookies.

Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.

Explore the intricate landscape of precise audience analysis and targeting.

Match rate is obsolete. Consider using ‘Reach rate’ instead.

The answer lies in enriching with ad network matching data.

Plus: The actual results our customers see when they use Primer for ad platform targeting.

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

The days of dismissing mobile as just an add-on are over.

In this article, we’ll walk through assembling a “6sense-lite” toolkit.

Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.

Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.

Nobody's got perfect data. Licensing limits, privacy rules, tech constraints — you'll run into roadblocks.

The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.

We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.