The Primer Blog

Incrementality Testing: What’s Beyond First-Touch and Last-Touch Attribution

Nov 13, 2024

Latest in attribution

Have you ever felt lost trying to figure out the real impact of your marketing without relying on tracking a user's activity—like first-touch or last-touch attribution? You are definitely not alone.

How Reverse-IP Expands Retargeting in a Cookie-Less World

Nov 26, 2024

Cookieless targeting

The digital marketing landscape is shifting fast. If you’re relying on pixel-based retargeting, it’s time to rethink your strategy.

Introducing Primer’s Biggest Update Yet: Expanded Database, Enhanced Audience Targeting, and Smarter Campaigns

Nov 22, 2024

Scaling Ads

Let’s dive into what’s new!

Celebrating Our Achievement: Achieving SOC 2 Type 2 Compliance

Nov 13, 2024

Achieving SOC 2 Type 2 compliance highlights our dedication to safeguarding sensitive information and solidifying our data security posture.

What I’ve Observed from B2B Instagram Ad Examples - A Teardown

Nov 4, 2024

Scaling Ads

Discover powerful Instagram ad strategies for B2B businesses.

Mastering Facebook: A B2B Playbook for the LinkedIn Marketer

Oct 3, 2024

Scaling Ads

B2B Data Demystified

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

The State of Touch-Based Attribution in B2B: What We Learned When We Dug Into Our Own Data

Sep 6, 2024

Latest in attribution

Explore better ways to link mobile traffic to desktop conversions.

Why Not Slicing Your Analytics by Mobile Traffic Could Be Sabotaging Your B2B Campaigns

Sep 5, 2024

B2B Data Demystified

The days of dismissing mobile as just an add-on are over.

Unlocking the Power of Customer List Audiences for B2B Marketers on Facebook and Google

Aug 28, 2024

Scaling Ads

B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.

Introducing Primer’s Biggest Update Yet: Expanded Database, Enhanced Audience Targeting, and Smarter Campaigns

Jun 18, 2024

Scaling Ads

Let’s dive into what’s new!

What I’ve Observed from B2B Instagram Ad Examples - A Teardown

Nov 13, 2024

Scaling Ads

Discover powerful Instagram ad strategies for B2B businesses.

Mastering Facebook: A B2B Playbook for the LinkedIn Marketer

Oct 3, 2024

Scaling Ads

B2B Data Demystified

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

Unlocking the Power of Customer List Audiences for B2B Marketers on Facebook and Google

Sep 6, 2024

Scaling Ads

B2C marketers often have a smoother digital marketing path compared to their B2B colleagues.

Broad Audience vs. Laser Targeting: Unlocking 4.5X Search Ad Efficiency Gains

Jun 18, 2024

Scaling Ads

We set up an A/B test across two ad groups and tracked performance over a two-week testing period across search, YouTube, and display.

How to Avoid Ad Fatigue and Excessive Ad Frequency

Feb 22, 2024

Scaling Ads

Cookieless targeting

Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.

The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook

Dec 7, 2023

Cookieless targeting

Scaling Ads

The answer lies in enriching with ad network matching data.

How to Get Hyper-Specific B2B Targeting on Facebook

Cookieless targeting

Scaling Ads

Plus: The actual results our customers see when they use Primer for ad platform targeting.

Incrementality Testing: What’s Beyond First-Touch and Last-Touch Attribution

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Latest in attribution

The State of Touch-Based Attribution in B2B: What We Learned When We Dug Into Our Own Data

Nov 26, 2024

Latest in attribution

Explore better ways to link mobile traffic to desktop conversions.

Privacy Reset: Get Back to B2B Digital Marketing Basics

Sep 5, 2024

Latest in attribution

While individual-level attribution is becoming more complex, we can still achieve B2B digital marketing success.

Cracking the Tough Marketing Mix Modeling

Jan 26, 2024

Latest in attribution

Let's explore starter mix models for ambitious companies. The key is minimal viable attribution - enough to guide decisions without over-engineering.

Cracking the B2B Marketing Attribution Code for Quantifying Marketing Impact in the Privacy Era

Dec 11, 2023

Latest in attribution

Marketers must get creative and use both old and new B2B marketing attribution techniques.

GDPR, CCPA, and Beyond for Marketing Compliance: Is Data Privacy Killing Marketing Innovation?

Nov 21, 2023

Latest in attribution

Let's delve into why data privacy is the pivot around which your marketing strategy should revolve.

How to Solve Attribution Using Audience Segments Tracking

Nov 20, 2023

Latest in attribution

Introducing "Cohort-Tracking."

How Reverse-IP Expands Retargeting in a Cookie-Less World

Dec 16, 2022

Cookieless targeting

The digital marketing landscape is shifting fast. If you’re relying on pixel-based retargeting, it’s time to rethink your strategy.

Privacy First: Digital Marketing in The Age of Phased-Out Chrome Cookies

Nov 22, 2024

Cookieless targeting

As Chrome leads the identity shift in 2024, the way digital advertising works stands on the brink of a major shakeup.

The B2B Audience Size Illusion in B2B Marketing Strategy

Feb 5, 2024

Cookieless targeting

True marketing success isn't about having a huge B2B audience, it's about having an engaged audience that genuinely cares.

B2B Marketers Need to Be Very Concerned About Tracking Cookies

Jan 17, 2024

Cookieless targeting

We can still map customer journeys and spend smart, even with crumblier cookies.

How to Avoid Ad Fatigue and Excessive Ad Frequency

Dec 29, 2023

Scaling Ads

Cookieless targeting

Bad news — you'll tick off your audience and tank engagement over time unless you’ve got tools to mitigate diminishing returns.

How to Add Targeting Precision Through Audience Analysis and Segmentation

Dec 7, 2023

Cookieless targeting

Explore the intricate landscape of precise audience analysis and targeting.

Match Rate for B2B: Why You’re Thinking About a Basic Ad Platform Metric All Wrong

Oct 16, 2023

Cookieless targeting

Match rate is obsolete. Consider using ‘Reach rate’ instead.

Jonah Katz

Jan 10, 2023

Cookieless targeting

Scaling Ads

The Basics of Custom Audiences: The Key to Getting B2B Advertising Right on Facebook

The answer lies in enriching with ad network matching data.

How to Get Hyper-Specific B2B Targeting on Facebook

Cookieless targeting

Scaling Ads

Plus: The actual results our customers see when they use Primer for ad platform targeting.

Mastering Facebook: A B2B Playbook for the LinkedIn Marketer

Scaling Ads

B2B Data Demystified

B2B marketers need different strategies for Facebook and Instagram and better ways to track conversions to succeed on these platforms.

Why Not Slicing Your Analytics by Mobile Traffic Could Be Sabotaging Your B2B Campaigns

Sep 6, 2024

B2B Data Demystified

The days of dismissing mobile as just an add-on are over.

Assembling a Budget-Friendly Alternative to 6sense's B2B Prospecting

Aug 28, 2024

B2B Data Demystified

In this article, we’ll walk through assembling a “6sense-lite” toolkit.

How Reverse-IP Address Reveal Work for B2B Marketers

Jan 25, 2024

B2B Data Demystified

Savvy B2B marketers should start paying attention to the potential of IPs while still respecting the barriers.

Keyword Intent Data Tools Explaind

Dec 27, 2023

B2B Data Demystified

Once we understand the true nature of things, we can harness high-quality intent data that brings relevance while avoiding false leads.

A No-Nonsense Guide for Marketers Scouting Business Data Providers

Dec 15, 2023

B2B Data Demystified

Nobody's got perfect data. Licensing limits, privacy rules, tech constraints — you'll run into roadblocks.

The Different Integration Approaches to B2B Data

Dec 1, 2023

B2B Data Demystified

The world of B2B tech is evolving at lightning speed, presenting both challenges and exciting opportunities.

Facebook A/B Test: Primer Audience vs. Facebook Native Targeting

Oct 18, 2023

A/B testing Primer

We decided to run a test campaign to compare the two approaches. Here's what we learned from this mini-experiment.